Elevating guest experiences in prime city centres
Criterion Hospitality is a leading hotel operator, managing a diverse portfolio of 24 hotels with over 8,500 rooms across the UK. As the hospitality arm of Criterion Capital, we transform underutilised buildings into thriving lifestyle hotels, fostering sustainable growth and revitalising urban spaces.
Our in-house brand, Zedwell, pioneers affordable, sleep-centric, tech-driven stays in prime city locations, including Piccadilly Circus, Tottenham Court Road, Greenwich, and Knightsbridge.
With ambitious expansion plans focused on innovation, efficiency, and environmental responsibility, we continue to redefine urban hospitality through exceptional guest experiences and long-term value creation.
