A fun & innovative hospitality
operator

We’re a group of West End hotels, urban residential properties and Piccadilly Circus self-service apartments. Criterion Hospitality is a rapidly growing family with big plans and an even bigger imagination. We do the basics well and have a passion to create cutting-edge stay and living spaces.

Forward thinkers who dare to dream and strive to create unique, unforgettable experiences.  We love what we do and where we do it. London is at the heart of everything we’re about.  We live and breathe our incredible city and excited to welcome our guests to it.

We’re part of Criterion Capital, a hands-on asset manager with a simple philosophy: 

‘We buy, we build, we operate, we keep.
The long term matters to us’.

Our portfolio comprises some of Central London’s most iconic super-prime buildings. Our business activities are focused on three core areas:

Commercial Investment Property

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21 properties that include: 10 restaurants, 2 globally renowned cinemas, 2 bars, 1 shopping centre, 1 theatre, 1 department store and 1 world-renowned radio station.

Central London Hotels

6 hotels totalling 1,385 rooms and 29 apartments, with an additional 10 hotels under construction, adding 5,000 rooms by 2027.

Residential

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1,407 flats across 8 buildings
and 4,020 flats in the
development pipeline.