Assembly Hotel is a dynamic property located in the heart of the West End, designed to immerse guests in the energy and vibrancy of the city. Perfectly positioned on Charing Cross Road - just steps from Trafalgar Square and behind the iconic ODEON Luxe Leicester Square - the hotel is at the crossroads of Theatreland and London’s world-famous cinema scene. Its 139 thoughtfully designed guest rooms take inspiration from the city and its people, offering only the essentials that matter most: plush, comfortable beds, high-quality air circulation, sound insulation, and ultra-fast complimentary WiFi.
Crowning the hotel is one of the West End’s best-kept secrets - Assembly’s rooftop bar and restaurant. This unique greenhouse-style space offers an unparalleled dining experience surrounded by lush greenery, from flowering vines to towering trees, creating a vibrant oasis in the heart of the city. With panoramic views of London’s skyline, it provides an unforgettable backdrop for both casual gatherings and corporate events.
More than just a place to stay, Assembly Hotel embodies a ‘Get Up and Go’ philosophy, encouraging guests to explore the city beyond their rooms. The dedicated team is on hand 24/7 to share insider recommendations, from hidden cocktail bars to under-the-radar dining spots, ensuring every guest experiences London like a true local.
